Communication:
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October 15 Meeting Recap

We were fortunate to have Justin B. Weiss, Associate Counsel for the NAI, joined us to provide an overview of recent NAI activity relating to behavioral targeting. Earlier this year, the NAI released a major overhaul of its principles, including a proposal to update the code of conduct to account for new business practices.

Mr. Weiss addressed consumer concerns over the use of online consumer web surfing history and targeted advertising, and how companies can simultaneously build consumer awareness and establish responsible business and data management practices and standards, including data management concerns resulting from mergers and acquisitions of advertising companies, i.e. Google and DoubleClick.

During the Q&A portion of the meeting, BTSC members posed questions for Mr. Weiss addressing their concerns towards behavioral targeting standards affecting both consumers and the advertising industry itself. Questions focused on, among others, behavioral targeting issues including ISP-based behavioral advertising (ISP-BT) through consumer data screenings, ISP-BT opt-in standards, global opt–out standards, FTC and self-regulation and state versus federal regulation.

Based on the questions asked, it appeared that the issue concerning most BTSC members is the evolution of advertising technologies and how they affect online consumer privacy. Mr. Weiss assured BTSC members that the NAI is addressing these mounting concerns through both industry self–regulation and protections for online consumers.

Thanks again to everyone who attended. Please mark your calendars for our next general membership meeting on January 14, 2009.

As always, we welcome your feedback! All members are encouraged to submit questions, suggestions, and ideas to info@btstandards.org.

BTSC Member Companies - Partial List

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